Liz Merry Resume


Liz Merry is the sole proprietor of Verve Solar Consulting. Contact her at 2402 Westernesse Rd., Davis, CA 95616, 530-757-7808, LMerry (at)

Ms. Merry has been educating people about the solar industry since 2001, when she first organized a group of homeowners to install PV systems as a group in Davis, CA. Since 2006 Ms.Merry has taught more than 2,800 students about the solar industry through course sponsors such as: Solar Energy International, Solar Power International, Renewable Energy World, Solar Living Institute, UC Berkeley Extension, Pacific Energy Center, and many others.


  • M.B.A., Urban Land Development, Sacramento State University, 1999
  • B.A. Philosophy, UCLA, 1988

Completed Training

  • Grid Direct Design and the NEC, Solar Energy International, 2010
  • Solar Electric Fundamentals and Grid-Direct Design with Lab Week, Solar Energy International, 2010
  • PV Design Online, Solar Energy International, 2008
  • Solar Sales and Marketing, Andy Black, 2007
  • PV One-day installation, GRID Alternatives, 2007
  • The Art of Leadership, Rockwood Foundation, 2005
  • PV Installation Basics, ASES Conference, 2004
  • PV system owner since 2001


  • Instructor and curriculum development for solar business and career courses since 2007
  • Author, “Ask Ms. Liz” Careers Column at since February 2009
  • Author and Editor, Customers Guide to Solar Power Purchase Agreements
  • Executive Director, NorCal Solar, 2005-2007
  • Marketing Director, Valley Energy Efficiency Corporation, 2002-2004

Skills Profile

  • Research, analysis, and writing solar industry reports for consumer audiences.
  • Coordinating people, information, and events.
  • Teaching and curriculum development.
  • Generating earned media and managing public relations.
  • Extensive contacts and knowledge of the U.S. solar industry.


Verve Solar Consulting, Principal 1999-present

Instructor for online course for Solar Energy International, "Solar Business and Technical Sales."
Instructor for In-person four-day course for UC Berkeley Extension, "Solar Industry Primer."

Produced workshops for clients: “Solar Careers and Opportunities,” “Solar Industry Orientation,” “Energy Careers and Business Opportunities,” “Solar 101 for Homeowners.”

Workshop Clients: Solar Energy International, City of Palo Alto Utilities, Stockton Training Center, Itron Inc., Solar Electric Industries Association, Conergy USA, SolarToday, Rahus Institute, Solar Living Institute, California Center for Sustainable Energy, Renewable Energy World, Pacific Energy Center, UC Berkeley Extension, AmeriSkills Tech, Allied Schools.

Itron, Inc., Outreach Administrator 2009-2011
Support the California Solar Initiative Research, Development, and Deployment program through website administration and online communications.

NorCal Solar Energy Association, Executive Director 2005-2007

  • Served as the first Executive Director and lead growth from $60,000 to $120,000 budget
  • Led redesign and implementation of the organization’s website. Managed all aspects of organization’s programs, personnel, volunteers and budget. Produced “2006 Bay Area Solar Installation Report.” Coordinated the “City Solar Awards,” the first solar-specific recognition program of its kind. Edited and authored Solar Energy Resource Guide and monthly Enews
  • Created PowerPoint and trained volunteers to present “Solar 101 for Homeowners” workshop.

Valley Energy Efficiency Corp., Marketing Director 2002-2004
Ran energy efficiency program for the City of Davis and Yolo County, funded under the auspices of the California Public Utilities Commission. Set up reporting system for $1.7 million grant and related contracts with PG&E. Managed all aspects of energy efficiency marketing and education campaign, including $150,000 annual marketing budget and eight canvassing staff members.

California Wild Heritage Campaign, Strategic Analyst 2000-2001
Designed statewide database to manage campaign progress for hundreds of proposed wilderness and wild rivers. Wrote successful grant proposals for $940,000. Led team effort to create database to inventory of wilderness data submitted by hundreds of volunteers.

California Wilderness Coalition, Conference Coordinator   1999-2000
Managed all aspects of the California Wilderness Conference, which hosted 1,000 attendees. The conference exceeded all expectations and set the standard of excellence for similar events throughout the western U.S.

California Duck Days, Coordinator 1995-1999
During my term as Coordinator the event grew from 300 to 1,200 attendees, won several regional awards, and the budget grew from $15,000 to $45,000. Managed part-time administrative staff and 80 volunteers; created successful PR campaign and developed Business Sponsor program.

Yolo Basin Foundation, Education Coordinator 1997-1998
Designed and implemented first K-12 environmental education program for the Yolo Basin Wildlife Area. Coordinated production of training manual and teacher trainings.


  • Ask Ms. Liz, career and industry blog at February 2009 (ongoing).
  • Gear Up For Your Solar Career, Solar Today, July 2009, July 2010.
  • Customer’s Guide to Solar Power Purchase Agreements, co-author, Rahus Institute, October 2008.
  • View from the States, Solar Today, September 2006.
  • Solar Energy Resource Guide, NorCal Solar Energy Association, 2004-2006. Distributed to more than 10,000 readers.
  • NorCal Solar Enews, monthly electronic newsletter dedicated to informing consumers, government officials, and the solar industry about solar policies, programs, and technologies, 2005-2007.
  • Bay Area Solar Installations Report, NorCal Solar Energy Association, a comprehensive summary of PV installations in ten Bay Area counties derived from California Energy Commission and PG&E data, July 2007.
  • After the Sale: the importance and uses of solar installation data, American Solar Energy Society, technical paper accepted and forum organized for the National Solar Conference, May 2008.


  • Best New Solar Tour, NorCal Solar Energy Association, 2002.
  • Presidents Award, NorCal Solar Energy Association, 2004.
  • Discover the Flyway Award, Yolo Basin Foundation, 1997.
  • City of Davis Volunteer Recognition Award, Duck Days Steering Committee, 1999.
  • Volunteer of the Year, Clean Coastal Waters Task Force, Sierra Club Angeles Chapter, 1991.

Volunteer leadership

  • Solar Power International Planning Committee (Education Council), Member, 2008-2011.
  • American Solar Energy Society: elected to Ethics and Members Concerns Committee by full membership. Chair, 2006-2007.
  • NorCal Solar Energy Association: Board of Directors 2003-2007.
  • Davis Solar Group: organized homeowners to purchase and install solar systems as a group, 2001.
  • Sierra Club California: Board of Directors, Vice Chair/Secretary/Personnel Chair 2001-2004.
  • Sierra Club Angeles Chapter Conservation Chair 1991-1992.

Software proficiency

MS Office for both Mac and Windows; basic Web design with Joomla CMS and Dreamweaver; database design; online survey design and deployment.

Hobbies: Scuba diving, Kayaking, Sailing, Hiking, Improvisational Comedy

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